Shirohana Case Study
Shirohana partnered with Sprig Agency to revamp the way customers purchased their flowersonline. The new online strategy was focused on highly targeted ads, through rapid experimentation that served as a blueprint for market expansion
300%
Increase in Online Revenues
32%
Increase in Conversion Rate
80%
Increase in ROAS
The Sprig Agency team is fast, savvy, and truly ahead of the curve
“The Sprig Agency Team relentlessly challenged our approach to various inboundactivities and completely changed how we think about revenue generation via thegrowth hacking funnel. They helped us show the right product to the right customer(at the right time!) to double our revenues year on year.”
Indrajith Jayasuriya
Director at Shirohana
Objective
While already popular in Colombo, this consumer brand company waslooking to break into the online retail market
1
Introducing the brand and its popular products online, improving the website, and growing their online customer base
2
Increasing content-generated and content-assisted purchases
3
Improving overall conversions, funnel automation, and mid-funnel management
4
Improving ranking on high-intent industry keywords that are deemed important to the business
Services Provided
- Mapping of business model, idea validation, and discovery
- Growth targets (financial) with measured objectives
- Website management
- Rapid product/MVP prototyping
- Market and competition research
- Customer Persona and UX analysis
- Full funnel analytics and journey tracking
Media Management
- Facebook and Instagram Ads
- Google Ads
- Content Partnerships
- Influencer Marketing
- SEO
Results
Sprig Agency helped Shirohana improve its digital revenues by over 100% in less than 6 months
Through experimentation and highly targeted ads, we were able to scale a sustainable growth effort that led directly to an increase in online revenues through the website while tremendously improving our ROAS. All while maintaining a healthy retention rate, and keeping engaged customers coming back for more purchases.
300%
Increase in Online Revenues
32%
Increase in Conversion Rate
80%
Increase in ROAS
Ready to start your rapid growth?
Our 90% retention rate proves we are not the type of agency that churns through clients.
