Thilakawardana Online Case Study
For decades, Thilakawardana Textiles has been the destination of choice for consumers when it comes to fashion. Its broad choice of affordable products creates a one-stop shop for hundreds of thousands of customers. Thilakawardana Textiles needed a partner to grow and expand its customer base online, setting up a growth model that innovated on the shopping experience while delighting customers with the lowest prices online.
80%
Increase in Revenues
600%
Increase in Awareness
34%
Increase in Retention
We’ve found Sprig Agency to be a consistent and reliable partner
“In the past, growing our digital revenues has been a major challenge for us, but we’ve found the team at Sprig Agency to be a consistent reliable partner that understands the digital funnel from top to bottom. Our online revenues have grown while our acquisition and retention numbers are continuing to improve month over month.”
Ravindu Thilakawardana
Director, Thilakawardhana Group of Companies
Objective
Thilakawardhana partnered with Sprig Agency to help increase online sales driven into the Sri Lankan market while maintaining profitable margins
1
Drive website sales & increase revenue generated from online channels
2
Implement a full-funnel paid acquisition strategy with increases in ROAS
3
Increase CRO (conversion rate optimization) across the website
4
Lifecycle retention strategy to sustain and grow the brand’s community
Services Provided
- Performance marketing – paid media (CAC, Conversion Rate, ROAS)
- Performance creative/branding (engagement rate, brand recall, direct traffic)
- Creative matrix experimentation (segmented creative elements tied to results)
- Growth Acquisition – paid media, SEO, CRO (orders, revenue)
Our Strategy
- Growth strategy implementation – (orders, revenue)
- Revenue KPI and reporting – (% to goal)
- Website strategy – (CVR, ATC)
- Content direction – (traffic, clicks)
- Audience discovery and validation
Results
We increased revenue for Thilakawardhana by over 30% in just 3 months in 2024
Thilakawardana experienced rapid month-over-month growth throughout 2023 led by a combination of paid acquisition efforts, marketplace management and the optimization of ads.
Met with aggressive revenue targets, we worked hard to identify and target individual cohorts of users most likely to make repeat purchases, testing various value propositions from our diverse product range. We have helped increase overall revenue by +80% through digital channels.
80%
Increase in Online Revenues
34%
Increase in Conversion Rate
12%
Increase in ROAS
Ready to start your rapid growth?
